Published
September 30, 2024
client
Radiance Beauty
Radiance Beauty
01. The Challenge & Solution
O A leading beauty clinic specializing in aesthetic treatments faced a critical challenge: customers were struggling to locate their clinic, both physically and digitally. Despite offering cutting-edge treatments and excellent customer service, their location was tucked away in a busy urban area, making it difficult for new clients to find. Additionally, their website lacked clear information about directions, contact details, and nearby landmarks, leading to frustration among potential clients. The clinic also did not have a streamlined appointment booking system, further complicating the customer experience.
“Beauty begins the moment you decide to be yourself.”
– COCO CHANEL
02. Working Process
To address these challenges, the clinic’s online and offline accessibility was prioritized. A dedicated “Find Us” page was added to the website, featuring an interactive map, step-by-step directions, and parking details. Landmarks near the clinic were prominently highlighted to guide first-time visitors. We also integrated a dynamic appointment booking system, allowing customers to easily schedule treatments online.
On the marketing front, we developed geo-targeted advertising campaigns to reach local customers, emphasizing convenience and ease of access. Signage around the clinic’s physical location was upgraded to make it more visible and welcoming. Furthermore, a virtual consultation feature was introduced on the website, enabling customers to connect with specialists and build trust before their visit.
03. Perfect Result
The addition of clear navigation tools and parking information on the website reduced location-related inquiries by 35%. The new booking system simplified the appointment process, resulting in a 28% increase in new client appointments. Geo-targeted ads delivered a 22% growth in foot traffic, particularly from local customers who previously had difficulty finding the clinic.
These efforts enhanced both the online and offline customer journey, transforming the clinic into a more accessible and client-friendly destination. The clinic now enjoys a stronger reputation for being easy to find and book, solidifying its position as a leader in aesthetic treatments.