Published
November 22, 2022
client
San Jose Jewelers
San Jose Jewelers
01. The Challenge & Solution
O San Jose Jewelers is facing several challenges that could hinder its growth. One of the main issues is the outdated website. Many customers expect a modern, mobile-friendly site, but the current one is hard to navigate and lacks important updates. Without recent product information or promotions, it’s difficult to keep customers engaged or attract new ones. Another problem is the decline in phone calls and foot traffic, likely due to poor online visibility. Without proper SEO or social media presence, the store is not reaching potential customers who are searching for jewelry online. This is further compounded by limited marketing efforts, making it hard for the store to stand out in a crowded market. Furthermore, there is little effort to retain customers through follow-up emails or loyalty programs. The business struggles to differentiate itself from competitors, both local and online. To overcome these issues, San Jose Jewelers needs to invest in updating its website, improving SEO, and creating stronger marketing strategies.
02. Working Process
To address San Jose Jewelers’ challenges, we first focused on redesigning their website to be mobile-friendly and up-to-date with accurate product listings. We also optimized their content by conducting keyword research to improve SEO and increase visibility in search results.
Next, we implemented off-site SEO by promoting their website on social media platforms like Facebook and Instagram, helping to attract external traffic. Additionally, we introduced paid advertising strategies, such as Google Ads and social media ads, to target specific customer demographics and drive more immediate traffic to the site. We recommended using tools like Google Analytics to track website performance and customer behavior, allowing for informed decisions about future marketing efforts. This approach aimed to boost both organic and paid traffic, improving customer engagement and sales.
03. Perfect Result
After implementing the SEO strategies for San Jose Jewelers, we saw significant improvements in various key metrics. Website traffic increased by over 70%, driven by better keyword optimization, off-site SEO efforts, and the introduction of paid advertising campaigns. As a result, the number of calls from potential customers rose by more than 20% compared to previous months.
Additionally, the store experienced a 30% increase in conversion rates, as the improved website design and user experience led to more online purchases and inquiries. Social media engagement also contributed to these results, with more customers discovering the store through targeted ads on platforms like Facebook and Instagram.
Increased foot traffic was another positive outcome, with more walk-ins as a direct result of the store’s enhanced online visibility and brand awareness. These improvements highlight the effectiveness of our integrated approach, combining SEO, paid advertising, and social media strategies to drive growth and attract a larger, more engaged customer base.
