Published
Dec 25, 2023
client
Stenco Constructions
Stenco Constructions
01. The Challenge & Solution
O Stenco Constructions faced several challenges that were limiting its potential growth. One of the main issues was the absence of a proper customer relationship management (CRM) system. Without a CRM, the company struggled to track and organize leads effectively, making it difficult to follow up with potential clients or identify hot leads. Additionally, the company did not have a website, which is crucial for attracting new customers, especially in the highly competitive home renovation market. This lack of online presence hindered their ability to showcase their services and attract residential leads. Stenco Constructions wanted to focus on residential home renovation projects but had no strategy in place to reach these leads effectively through digital channels. To overcome these issues, Stenco Constructions needed to implement a CRM system, create a professional website, and establish a digital marketing strategy to attract residential clients.
“The road to success is always under construction. It requires vision, persistence, and the courage to adapt.”
– Walt Disney
02. Working Process
To address these challenges, we first focused on implementing a CRM system that allowed Stenco Constructions to organize and track their leads efficiently. This system helped categorize leads into hot, warm, and cold, ensuring timely follow-ups and allowing the team to prioritize the most promising opportunities.
Next, we developed a modern, user-friendly website that highlighted the company’s expertise in residential home renovations, featured case studies of past projects, and included clear calls to action for potential clients to contact them for quotes. The website was designed to be optimized for search engines, improving visibility in organic search results.
Additionally, we implemented a paid marketing strategy through Google Ads, targeting keywords such as “best company for home renovations.” This strategy ensured that Stenco Constructions appeared at the top of search results when potential clients were actively looking for home renovation services. We also made sure the website was optimized to attract and convert these high-quality leads.
Lastly, we recommended the use of analytics tools to track website performance and gain insights into customer behavior, which would guide future marketing and business decisions.
03. Perfect Result
After implementing these strategies, Stenco Constructions saw significant improvements in several key areas. The new website received 765 visits in its first month, a strong indicator of interest from potential residential clients searching for renovation services.
The CRM system proved to be a time-saver, allowing the team to streamline their lead management process. The business owner reported saving 20% of their time each week, thanks to the improved organization and automation provided by the CRM.
In terms of lead generation, the Google Ads campaign was highly successful. By targeting specific keywords related to home renovations, Stenco Constructions saw a noticeable increase in high-quality residential leads. The ability to track and follow up on these leads more effectively directly contributed to an increase in conversions and project inquiries.
Overall, these efforts helped Stenco Constructions establish a more professional online presence, increase their lead generation efficiency, and save valuable time on administrative tasks. These improvements underline the effectiveness of the combined approach, which focused on implementing the right tools and strategies to help the company reach its target market and drive growth.
